BA Public Relations and Advertising
- Students will develop effective written, oral and visual communication skills.
- Students will understand the strategic differences between and the varying tactics employed by public relations and advertising and be able to apply them within a comprehensive public relations or advertising plan.
- Students will be able to think critically about the economic, social, technological, political, persuasive and ethical factors that affect PR and advertising decision-making.
- Students will experience close, mentoring relationships with faculty delivered via coursework in and out of the classroom, traditional academic advisement, and opportunities for professional development and collaboration.
Course requirements for the degree
The curriculum map shows how each required course contributes to the program's learning outcomes.
Annual Learning Outcomes Assessment Report(s)
In a process called assessment, the faculty of each degree program measure student attainment of program learning outcomes goals on an annual basis. The assessment processes used by this program can be found in the link (PDF) below:
In assessing learning outcomes, program faculty often develop rubrics which establish criteria and expectations showing how outcomes are evaluated. The assessment processes used by this program can be found in the link (PDF) below:
Program review represents Chapman's commitment to excellence in academic programs through periodic review of educational effectiveness. Every 5 to 7 years, program faculty members prepare a self-study report, which is reviewed by external, expert reviewers, numerous Chapman faculty governance councils and committees, and the Office of the Chancellor. Program review provides an opportunity for each program to reflect on its educational effectiveness as well as its contribution to the university's mission and strategic plan. The results of program review guide institutional planning, budgeting and decision-making.
Program Review Schedule: 1995-1996, 2000-2001, 2010-2011, 2015-2016
2010-2011 review timeline below:
- Self Study: Fall 2010
- External Review/Site Visit: Spring 2011
- External Reviewers Report Submitted: Spring 2011
- Departmental Response Letters to External Report: Fall 2011
- Long Range Planning Council Response: Spring 2012
- Assessment Committee Response: Spring 2012
- Faculty Academic Response: Spring 2012
- Chancellor Response to Program Review: Spring 2013
Institutional Response and Action Items resulting from the Program Review:
- Dodge College to create a 5-year-course-offering and enrollment model
- Division to conduct audit to ensure advising is working effectively
- Division to prioritize future new hires by program area
See department website for additional information about this program